Starbucks Happy Hour

What does happiness look like? How would you put happiness into a cup? Starbucks wanted to show their loyal fanbase what happiness in a cup looks like, and how Starbucks can make the ordinary, extraordinary.

Armed with the Happy Hour microbrand guidelines, we created scenes of fun and delight with Starbucks drinks as the hero. Whether at a colorful animal party or the entranced by the pleasant flicker of a neon sign, small moments of happiness were created to live on social and spread happiness to Starbucks’ adoring customers

As Art Director, I developed the concepts and built the sets for each stop motion execution.

CREDITS//
Creative Direction: Hillary Tandrow
Art Direction & Design: Madeleine Maguire
Copywriting: PJ Forester
Production: Elizabeth Daly
Motion Design: Kevin Brown
Set Design: Kathryn Vega