What does happiness look like? How would you put happiness into a cup? Our challenge was to show Starbucks’ loyal fanbase what happiness in a cup looks like, and how Starbucks can make the ordinary, extraordinary.
Armed with the color palette and shapes of the Happy Hour microbrand, we created scenes of fun and delight with Starbucks drinks as our hero. Whether it was with a colorful animal party or the pleasant flicker of a neon sign we created moments of happiness that lived on social, spreading far and wide to Starbucks’ adoring fans.
Creative Director: Hillary Tandrow
Art Direction & Design: Madeleine Maguire
Copywriter: PJ Forester
Producer: Elizabeth Daly
Motion Designer: Kevin Brown
Set Designer: Kathryn Vega
© Madeleine Maguire 2019. All rights reserved.