Delta Dental Troublesome Teeth

Delta Dental wanted to be top of mind for parents and families considering new dental insurance. It’s proven that people are willing to go with sub-par insurance when they are only covering themselves, but parents want the best when it comes to their children. 

As a way of engaging our audience in a playful way, we created Troublesome Teeth, a trio of tooth friends who love to play and have fun but tend to run into trouble. We created a series of videos following Finn, Molarmer, and Nina as they embark on a series of adventures. This proved to be a fun, playful way to talk about a serious need that parents face when protecting their childrens’ teeth. The Troublesome Teeth campaign resulted in a 3x increase of link clicks, site visits and plans purchased. 

As Art Director, my copywriter partner and I collaborated closely in developing the unique stories for Finn, Molarmer, and Nina. I also worked directly with stop-motion experts Mighty Oak to bring the vision to life.

CREDITS//
Creative Direction: Hillary Tandrow
Art Direction: Madeleine Maguire
Copywriting: PJ Forester
Production: Helena Öhman
Stop Motion Production: Mighty Oak