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Delta Dental Troublesome Teeth

Follow the adventures of Finn, Molarmer, and Nina aka the Troublesome Teeth, a trio of friends who love to play and have fun but tend to run into trouble.

Delta Dental wanted to be top of mind for parents and families considering new dental insurance. It’s proven that people are willing to go with sub-par insurance when they are only covering themselves, but parents want the best when it comes to their children.

As a way of engaging our audience in a playful way, we created Troublesome Teeth, a trio of friends who love to play and have fun but tend to run into trouble. We created a series of videos following Finn, Molarmer, and Nina as they embarked on their adventures. This proved to be a fun, playful way to talk about a serious need.

The Troublesome Teeth campaign resulted in a 3x increase of link clicks, site visits and plans purchased.

Episode 1 //
Episode 2 //
Episode 3 //

CREDITS//
Creative Direction: Hillary Tandrow
Art Direction: Madeleine Maguire
Copywriting: PJ Forester
Production: Helena Öhman
Stop Motion Production: Mighty Oak

© Madeleine Maguire 2023. All rights reserved.