Cruise Public Riders Campaign
Public riders experience driverless rides with Cruise for the first time. Their reactions say it all.
Giants Patch Sponsorship
Cruise is the first official jersey patch sponsor of the San Francisco Giants.
San Francisco Giants Take Driverless Rides
Alyssa Nakken and Amy G talk about their trailblazing careers. Joc and Champ Pederson pop around town in a car that don't miss. All these San Francisco Giants experience their first driverless rides with Cruise.
Poppy and The City
Meet Poppy, one of Cruise's favorite self-driving vehicles. Poppy's journey is a love letter to San Francisco, one neighborhood at a time.
Veteran Voices
Members of the community group Veterans at Cruise share their experiences in service and the community they have found at Cruise.
Illuminate the
Pink Triangle
Pink Triangle
On the 50th anniversary of San Francisco Pride and the 25th anniversary of The Pink Triangle, a community-led effort was initiated to let San Francisco's Pride shine.
Badass Women
A creative list of 100 (technically 102) women that deserve to be recognized for being their badass selves.
Cruise for Good
A social impact program that dedicates at least 1% of Cruise's self-driving vehicle fleet to serving important community needs — in San Francisco and beyond.
Adobe Photoshop x Dungeons & Dragons
Timed with the highly anticipated re-release of Dungeons & Dragons’ The Ruins of Undermountain, we launched an integrated marketing campaign that reinvigorated longtime D&D fans and challenged Photoshop users to elevate and show off their skills.
Delta Dental Troublesome Teeth
Follow Finn, Molarmer, and Nina, a trio of tooth-friends who love to play and have fun but tend to run into trouble, as they embarked on their adventures.
Starbucks
Happy Hour
Happy Hour
What does happiness look like? How would you put happiness into an iconic Starbucks cup? See what that looks like, and how Starbucks Happy Hour can make the ordinary, extraordinary.
Zillow Premier
Agent Rebrand
Agent Rebrand
A 360° campaign helping Zillow Premier Agent tell their new brand story and connect with agents worldwide, helping them win every home moment.
Starbucks For Life
Who doesn’t love winning things? And what if that thing was free Starbucks coffee for life? That’s right, for life.
© Madeleine Maguire 2023. All rights reserved.