Who doesn’t love winning things? And what if that thing was free Starbucks coffee for life? That’s right, for life.
During the holiday season, Starbucks Rewards members had the chance to win a lifetime of Starbucks food and drinks. We wanted to drive awareness to the Starbucks app, where Rewards members could enter, and play, for the chance to win Starbucks for life.
In keeping with the theme and style of SFL, we recreated social posts that felt like real-life moments from the game. All of the sets were hand-built and shot in-camera to create an authentic, hand-crafted feel.
Creative Director: Michelle Franzoia
Art Director & Set Designer: Madeleine Maguire
Copywriter: PJ Forester
Producer: Claire Fontana
Motion & Set Designer: Kevin Brown
© Madeleine Maguire 2019. All rights reserved.