Cruise As You Are

When you cruise as you are, there's no one else like you.

When you cruise as you are, there's no one else like you. You bring color, personality, and a unique approach to life in The City. You open us up to new sights, new sounds, and new perspectives. San Francisco is simply a more interesting and exciting place with you in it. At Cruise we celebrate everyone who isn't afraid to shine bright and turn heads. After all, this town was built on bold and we know a thing or two about standing out in a crowd. So thank you for not conforming to the status quo. You are what makes this city, The City. And you're always welcome to ride with us.

Cruise provides a unique level of privacy, comfort, and safety not found in traditional rideshares. Inspired by the phrase come as you are, my role as Creative Director was to champion the vision of this project with passion and focus. I worked directly with production and illustration partners, ensuring that no amount of detail was too small. I led the project from establishing the rider insight to concept to execution, collaborating with marketing partners and Cruise leadership along the way.

CREDITS//
Creative Leads: Madeleine Maguire, Rachel Templin, and Tom Parker
Video Production & Animation: Avocados & Coconuts
Illustration: Estudio Santa Rita