Riders experience Cruise driverless rides for the first time

Cruise public riders campaign

Public riders experience driverless rides with Cruise for the first time. Their reactions say it all.

Digital Outdoor Campaign

Rides in a driverless car are hard to explain. It's something everyone needs to experience for themselves to truly grasp the amazing-ness of it all. People also trust other people more than they trust brands, especially when it comes to personal safety or things that they fear. So we let real riders do the talking for us, and used their genuine reactions to support our outdoor campaign.

CREDITS//
Creative Direction: Madeleine Maguire & Rachel Templin
Graphic Designer: Desirae Rivera
Motion Designer: Brady Baltezore