Cruise for Good

Cruise for Good is a social impact program that dedicates at least 1% of Cruise's self-driving vehicle fleet to serving important community needs — in San Francisco and beyond. In partnership with the San Francisco-Marin Food Bank and SF New Deal, Cruise has delivered more than 1,000,000 meals to SF residents in need – and we’re just getting started.

Produced entirely in-house with a creative team of three, everyone had to step out of their comfort zone in order to bring the Cruise for Good video to life.

Creative Director & Writer: Tom Parker
Art Director & Motion Designer: Madeleine Maguire
Video Production: Ryan Truettner
Contributors: Dylan Young, Amanda Lenaghan

Let's get creative.

Oakland, CA
Phone: How 'bout we email first.

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tell you a story.

© Madeleine Maguire 2020.
All rights reserved.